The design of business :
Martin, Roger L.
The design of business : why design thinking is the next competitive advantage - Boston, Mass., Harvard Business Press, ©2009 - 191P
Acknowledgments ix
The Knowledge Funnel
1 (32)
How Discovery Takes Shape
The Reliability Bias
33 (24)
Why Advancing Knowledge Is So Hard
Design Thinking
57 (22)
How Thinking Like a Designer Can Create Sustainable Advantage
Transforming the Corporation
79 (26)
The Design of Procter & Gamble
The Balancing Act
105 (28)
How Design- Thinking Organizations Embrace Reliability and Validity
World-Class Explorers
133 (18)
Leading the Design- Thinking Organization
Getting Personal
151 (28)
Developing Yourself as a Design Thinker
Notes 179 (4)
Index 183 (8)
About the Author 191
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'
9781422177808
658.406 / MAR
The design of business : why design thinking is the next competitive advantage - Boston, Mass., Harvard Business Press, ©2009 - 191P
Acknowledgments ix
The Knowledge Funnel
1 (32)
How Discovery Takes Shape
The Reliability Bias
33 (24)
Why Advancing Knowledge Is So Hard
Design Thinking
57 (22)
How Thinking Like a Designer Can Create Sustainable Advantage
Transforming the Corporation
79 (26)
The Design of Procter & Gamble
The Balancing Act
105 (28)
How Design- Thinking Organizations Embrace Reliability and Validity
World-Class Explorers
133 (18)
Leading the Design- Thinking Organization
Getting Personal
151 (28)
Developing Yourself as a Design Thinker
Notes 179 (4)
Index 183 (8)
About the Author 191
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'
9781422177808
658.406 / MAR