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Marketing management

Kotler, Philip

Marketing management Philip Kotler, Kevin Lane Keller - 15th ed. - Noida : Pearson Education India, 2016. - various pagination : ill.; 24 cm.

Part.1 Understanding Marketing Management Part.2 Capturing Marketing Insights Part.3 Connecting with Customers Part.4 Building Strong Brands Part.5 Creating Values Part.6 Communicating Values Part.7 Delivering Values Part.8 Conducting Marketing Responsibility for Long-term Success

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing Management
Consumer behavior
Internet marketing

Dewey Class. No.: 658.8 / KOT

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