Exploring corporate strategy ; tex and cases
Johnson, Gerry;
Exploring corporate strategy ; tex and cases Gerry Johnson, Kevan Scholes. - third edition - Delhi Prentice hall of india 1996 - 733P
Ch. 1. Corporate strategy: an introduction -- Ch. 2. Strategic management in practice --
Ch. 3. Analysing the environment --
Ch. 4. Analysing resources and strategic capability --
Ch. 5. Culture and stakeholder expectations --
Ch. 6. Strategic options --
Ch. 7. Strategy evaluation 1: Assessing the suitability of strategies --
Ch. 8. Strategy evaluation 2: Making choices --
Ch. 9. Planning and allocating resources --
Ch. 10. Organisation structure and design --
Ch. 11. Managing strategic change.
This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.
8120308794
Business planning.
Strategic planning.
Planning Techniques.
658.401 / JOH
Exploring corporate strategy ; tex and cases Gerry Johnson, Kevan Scholes. - third edition - Delhi Prentice hall of india 1996 - 733P
Ch. 1. Corporate strategy: an introduction -- Ch. 2. Strategic management in practice --
Ch. 3. Analysing the environment --
Ch. 4. Analysing resources and strategic capability --
Ch. 5. Culture and stakeholder expectations --
Ch. 6. Strategic options --
Ch. 7. Strategy evaluation 1: Assessing the suitability of strategies --
Ch. 8. Strategy evaluation 2: Making choices --
Ch. 9. Planning and allocating resources --
Ch. 10. Organisation structure and design --
Ch. 11. Managing strategic change.
This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.
8120308794
Business planning.
Strategic planning.
Planning Techniques.
658.401 / JOH