The Lean Startup : How today's Entrepreneurs use continuous Innovation to create radically Successful Businesses

By:

Ries, Eric

Publication details: Portfolio Penguin 2011 London :Description: 320 p. ; 22 cmISBN:

9780670921607

Subject(s):

DDC classification:

658.4 RIE

Contents:

Part. 1. Vision : Start ; Define ; Learn ; Experiment -- Part. 2. Steer : Leap ; Test ; Measure ; Pivot (or persevere) -- Part. 3. Accelerate : Batch ; Grow ; Adapt ; Innovate --

Summary: Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	658.4 RIE (Browse shelf(Opens below))	Damaged			0004983
Reference	IIITDM Kurnool Reference	Non-fiction	658.4 RIE (Browse shelf(Opens below))	Reference (Restricted Access)			0004984
Books	IIITDM Kurnool General Stacks	Non-fiction	658.4 RIE (Browse shelf(Opens below))	Available			0004899
Books	IIITDM Kurnool General Stacks	Non-fiction	658.4 RIE (Browse shelf(Opens below))	Checked out	MGMT	18.01.2025	0000469
Books	IIITDM Kurnool General Stacks	Non-fiction	658.4 RIE (Browse shelf(Opens below))	Available			0000470

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Part. 1. Vision : Start ; Define ; Learn ; Experiment --
Part. 2. Steer : Leap ; Test ; Measure ; Pivot (or persevere) --
Part. 3. Accelerate : Batch ; Grow ; Adapt ; Innovate --

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

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