Marketing management Indian Cases Prachi Gupta and et.al.

By:

Gupta, Prachi [Contr.]

Material type: Text

TextPublication details: Noida : Pearson Education India, 2022.Description: Various pagination : ill.; 24 cmISBN:

9789332587106

Subject(s):

Marketing Management

DDC classification:

658.8 GUP

Contents:

1. MTR Foods - A Marketing Marvel 2. Customer Value - Explored, Created, Communicated & Delivered 3. Customer Loyalty - The Ultimate objective of every Marketer 4. Starbucks India: The Human Coffee Experience 5. The Techy Amazon Insight 6. Consumer Behaviour - Its wide facets and deep implications 7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market 8. Facebook: Business Connections in India and China 9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector 10. Kellogg's Cornflakes in India: Finding a platform that connects 11. Nivea - Managing a Legacy Brand 12. The Call of the Competition 13. Fevicol- The Iconic Bond 14. Designing and managing services 15. Aachi Masala - Entering the North Indian Masala category 16. Slicerooms: A Slice of Time, A cut of profits! 17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively 18. Wonder Cement - Building a strong brand Through Digital marketing 19. A case study on Direct Marketing of Wedding Return Gifts 20. Selling process in Animal Nutrition and Health Industry 21. Amazon.com adapts its Retail Business in India 22. E-Marketing Models: Retailers Perspectives a case of Groupon 23. Unilever: working beyond the horizon

Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	658.8 GUP (Browse shelf(Opens below))	Available		0004897

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1. MTR Foods - A Marketing Marvel

2. Customer Value - Explored, Created, Communicated & Delivered
3. Customer Loyalty - The Ultimate objective of every Marketer
4. Starbucks India: The Human Coffee Experience
5. The Techy Amazon Insight
6. Consumer Behaviour - Its wide facets and deep implications
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
10. Kellogg's Cornflakes in India: Finding a platform that connects
11. Nivea - Managing a Legacy Brand
12. The Call of the Competition
13. Fevicol- The Iconic Bond
14. Designing and managing services
15. Aachi Masala - Entering the North Indian Masala category
16. Slicerooms: A Slice of Time, A cut of profits!
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
18. Wonder Cement - Building a strong brand Through Digital marketing
19. A case study on Direct Marketing of Wedding Return Gifts
20. Selling process in Animal Nutrition and Health Industry
21. Amazon.com adapts its Retail Business in India
22. E-Marketing Models: Retailers Perspectives a case of Groupon
23. Unilever: working beyond the horizon

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

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