TY  - BOOK
AU  -  Mukherjee Ashesh
TI  - The internet trap : : five costs of living online
SN  - 9789353333027
U1  - 302.231 
PY  - 2018///
CY  - London : 
PB  - University of Toronto Press, [2018]
N1  - 1 Too many temptations --
; 2 Too much information --
; 3 Too much customization --
; 4 Too many comparisons --
; 5 Too little privacy --
; 6 Conclusion
N2  - Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet
ER  -