What is social network analysis? The history of social network analysis Organising and analysing network data Terminology for network analysis Popularity, mediation and exclusion Groups, factions and social divisions structural locations, classes and positions Social change and development Visualising and modelling
This classic, best-selling text introduces newcomers to the key theories and techniques of social network analysis, while also guiding more experienced analysts through their own research. Incorporating the most important and cutting-edge developments in the field, this new Fourth Edition is thoroughly expanded and up-to-date, featuring a new chapter on data collection and updated examples reiterating the continued importance of social network analysis in an increasingly interconnected world