TY  - BOOK
AU  - Cross, Nigel, 
TI  - Design thinking : : understanding how designers think and work
SN  - 9781350092662
U1  - 745.4 
PY  - 2011///
CY  - Oxford ; 
PB  - New York : Berg, 
KW  -  Design.
KW  - Creative ability.
KW  - Creativity
N1  - Design ability --
Designing to win --
Designing to please --
How designers think --
Designing to use --
Designing together --
How designers work --
Design expertise
N2  - Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious 'design ability'. Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of design, from hardware and software design, to architecture and Formula One. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary design
ER  -