Rossman, J. Robert   <br/><br/>
Designing experiences 

 - New York :   Columbia University Press,   [2019] 
 - 205 pages 
<br/><br/>1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences; 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts 
<br/><br/> J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish 
<br/><br/><label>ISBN: </label>9780231191685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services. <br/>Experience.
<br/><br/><label>Dewey Class. No.: </label>658.503  / ROS