The art of innovation
Kelley, Tom
- Profile Books Ltd, 2016.
- 307P
Innovation at the Top Winging it in start up mode Innovation begins with an eye The perfect brainstorm A cool company needs hot groups Prototyping is the shorthand of innovation Build your greenhouse Expect the unexpected Barrier jumping
An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world