Kolko, Jon <br/><br/>
Exposing the magic of design :  a practitioner's guide to the methods and theory of synthesis 
Jon Kolko 
 - New York:  Oxford University Press,   ©2011 
 - xvii, 185 pages :   illustrations  24 cm. 
 - Oxford series in human-technology interaction .
<br/><br/> A theory of synthesis<br/>  Sensemaking, frames, models and patterns<br/>  Abductive reasoning<br/>  The value of synthesis in driving innovation<br/>  The culture of synthesis<br/>  Methods for making meaning out of data<br/>  Methods for building an experience framework<br/>  Methods for creating empathy and insight 
<br/><br/> This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design 
<br/><br/><label>ISBN: </label>9780190276218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design<br/>Industrial design--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>745.2  / KOL