Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler, Kevin Lane Keller 
 - 15th ed. 
 - Noida :  Pearson Education India,   2016. 
 - various pagination :  ill.;  24 cm. 
<br/><br/> Part.1 Understanding Marketing Management  Part.2 Capturing Marketing Insights  Part.3 Connecting with Customers  Part.4 Building Strong Brands  Part.5 Creating Values  Part.6 Communicating Values  Part.7 Delivering Values  Part.8 Conducting Marketing Responsibility for Long-term Success 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Consumer behavior<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT