TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Noida
PB  - Pearson Education India, 
KW  - Marketing Management
KW  - Consumer behavior
KW  - Internet marketing
N1  - Part.1 Understanding Marketing Management; Part.2 Capturing Marketing Insights; Part.3 Connecting with Customers; Part.4 Building Strong Brands; Part.5 Creating Values; Part.6 Communicating Values; Part.7 Delivering Values; Part.8 Conducting Marketing Responsibility for Long-term Success
ER  -