Sutton, Robert I. <br/><br/>
Weird ideas that work : how to build a creative company 

 - New York,   Free Press,  2007 
 - 232 pages 
<br/><br/> Part I : Why the Weird Ideas Work. Why These Ideas Work, but Seem Weird<br/>What Is Creativity, Anyway?  Part II : The Weird Ideas. Hire "Slow Learners" (of the Organizational Code) (Weird Idea #1)  Part III : Putting the Weird Ideas to Work. Building Companies Where Innovation Is a Way of Life 
<br/><br/><label>ISBN: </label>9780743227889 
<br/><br/><label>Dewey Class. No.: </label>658  / SUT