Gladwell, Malcolm <br/><br/>
The tipping point :   how little things can make a big difference 
Malcolm Gladwell 
 - 1st Ed. 
 - London :  Abacus,   2001. 
 - 279 pages :  23 cm.  
<br/><br/> The three rules of epidemics<br/>  The law of the few : connectors, mavens, and salesman<br/>  The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis 
<br/><br/> In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change. 
<br/><br/><label>ISBN: </label>9780349113463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Context effects (Psychology)<br/>Causation<br/>Social psychology<br/>Contagion (Social psychology)
<br/><br/><label>Dewey Class. No.: </label>302  / GLA