HBR's 10 must reads on design thinking Harvard Business Review, Vijay Govindarajan, Indra Nooyi, Clayton M. Christensen, Tim Brown, Recorded Books, Inc

By:

Harvard Business Review

Contributor(s):

Material type: Text

TextPublication details: Boston: Harvard Business Review Press, 2020Description: 167 pages : ill.; 23 cmISBN:

9781633698802

Uniform titles:

Harvard Business Review's 10 must reads on design thinking

Subject(s):

DDC classification:

658.4063 HBR

Contents:

Design Thinking Why Design Thinking Works The Right Way to Lead Design Thinking Design for Action The Innovation Catalysts Know Your Customers' "Jobs to Be Done" Engineering Reverse Innovations Strategies for Learning from Failure How Indra Nooyi Turned Design Thinking into Strategy Reclaim Your Creative Confidence

Summary: Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: -Identify customers' "jobs to be done" and build products people love -Fail small, learn quickly, and win big -Provide the support design-thinking teams need to flourish -Foster a culture of experimentation -Sharpen your own skills as a design thinker -Counteract the biases that perpetuate the status quo and thwart innovation -Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; 'Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	658.4063 HBR (Browse shelf(Opens below))	Checked out	21.01.2026	0004999

Design Thinking
Why Design Thinking Works
The Right Way to Lead Design Thinking
Design for Action
The Innovation Catalysts
Know Your Customers' "Jobs to Be Done"
Engineering Reverse Innovations
Strategies for Learning from Failure
How Indra Nooyi Turned Design Thinking into Strategy
Reclaim Your Creative Confidence

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: -Identify customers' "jobs to be done" and build products people love -Fail small, learn quickly, and win big -Provide the support design-thinking teams need to flourish -Foster a culture of experimentation -Sharpen your own skills as a design thinker -Counteract the biases that perpetuate the status quo and thwart innovation -Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; 'Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment

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