000			01217nam a22002057a 4500
005			20220901143228.0
008			220901b |||||||| |||| 00| 0 eng d
020			_a9780190276218
082			_a745.2 _bKOL
100			_aKolko, Jon
245			_aExposing the magic of design : _ba practitioner's guide to the methods and theory of synthesis _cJon Kolko
260			_aNew York: _bOxford University Press, _c©2011
300			_axvii, 185 pages : _billustrations _c24 cm.
440			_a Oxford series in human-technology interaction
505			_tA theory of synthesis _tSensemaking, frames, models and patterns _tAbductive reasoning _tThe value of synthesis in driving innovation _tThe culture of synthesis _tMethods for making meaning out of data _tMethods for building an experience framework _tMethods for creating empathy and insight
520			_aThis text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design
650			_aProduct design
650			_aIndustrial design--Psychological aspects
942			_2ddc _cBK
999			_c1770 _d1770