000			00864nam a22002057a 4500
005			20220919104130.0
008			220919b |||||||| |||| 00| 0 eng d
020			_a9789332557185
082			_a658.8 _bKOT
100			_aKotler, Philip
245			_aMarketing management _cPhilip Kotler, Kevin Lane Keller
250			_a15th ed.
260			_aNoida : _bPearson Education India, _c2016.
300			_avarious pagination : _bill.; _c24 cm.
505			_tPart.1 Understanding Marketing Management _tPart.2 Capturing Marketing Insights _tPart.3 Connecting with Customers _tPart.4 Building Strong Brands _tPart.5 Creating Values _tPart.6 Communicating Values _tPart.7 Delivering Values _tPart.8 Conducting Marketing Responsibility for Long-term Success
650			_aMarketing Management
650			_aConsumer behavior
650			_aInternet marketing
942			_2ddc _cBK
999			_c1829 _d1829