000			01840nam a22001817a 4500
005			20240905104234.0
008			240905b |||||||| |||| 00| 0 eng d
020			_a9789353066499
082			_a658.4 _bBAR
100			_aBarringer R Bruce .
245			_aEntrepreneurship: Successfully Launching New Ventures _cBruce R. Barringer and R.Duane Ireland
250			_a6/e
260			_aChennai _bPearson _c2020
300			_a617p
505			_tPART I: DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Developing an Effective Business Model 5. Industry and Competitor Analysis 6. Writing a Business Plan PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 7. Preparing the Proper Ethical and Legal Foundation 8. Assessing a New Venture's Financial Strength and Viability 9. Building a New-Venture Team 10. Getting Financing or Funding PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising "
520			_aEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
942			_2ddc _cBK
999			_c2393 _d2393