TY  - BOOK
AU  - Brown, Tim 
AU  - Katz, Barry
TI  - Change by design : : how design thinking transforms organizations and inspires innovation
SN  - 9781118956854
U1  - 658.4063 
PY  - 2009///
CY  - New York
PB  - Harper Business, 
KW  - Organizational change
KW  - Industrial design
KW  - Corporate reorganizations
KW  - Reengineering (Management)
N1  - Getting under your skin, or, How design thinking is about more than style
; Converting need into demand, or, Putting people first
; A mental matrix, or, "These people have no process!"
; Building to think, or, The power of prototyping
; Returning to the surface, or, The design of experiences
; Spreading the message, or, The importance of storytelling
; Design thinking meets the corporation, or, Teaching to fish
; The new social contract, or, We're all in this together
; Design activism, or, Inspiring solutions with global potential
; Designing tomorrow - Today; Redesigning Design
N2  - Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process
ER  -