000			05912nam a22002297a 4500
005			20250603121441.0
008			250603b |||||||| |||| 00| 0 eng d
020			_a9780812933789
041			_aeng
082			_a381.456 _bBER
100			_aBernie Marcus,
245			_aBuilt from scratch _bhow a couple of regular guys grew the home depot from nothing to $30 billion
260			_aNew York _bTimes Business _c1999
300			_a xx, 332 p
505			_aAcknowledgments INTRODUCTION XV "We Take Care of the Customer and Each Other" TWO REGULAR GUYS 3 "We Can Finish Each Other's Sentences" 2 ORIGINS 20 "You've Just Been kicked in the Ass by a Golden Horseshoe" 3 THE FINANCIER 43 "My People Don't Drive Cadillacs" 4 THE MERCHANT, ACT 1 54 "Never Be Satisfied with How Things Are" 5 THE FIRST STORES 65 "They Locked Me Up Because I Sold at Such Low Prices!" PART II 6 THE ASSOCIATES 103 "Make Mistakes, Learn from Them, and Move On" 7 THE CUSTOMERS 132 "Let's Take a Walk and We'll Find It Together" 8 BUILDING THE BRAND 145 "Low Prices Are Just the Beginning" 9 THE COMPETITION 162 "Market Dominance Is Important" 10 GROWTH 177 "It Was Like Basic Training; You Learned How to Do a Lot of Things, Then You Went to War and Improvised" 11 THE MERCHANT, ACT 11 206 "Who Is Staring Out the Window Wondering Where We Will Be in Five Years?" 12 STRATEGIC PARTNERS 215 "We Had to Be Psychologists, Lovers, Romancers, and Con Artists" 13 HOW WE MANAGE 237 "You Are Wearing an Invisible Collar" 14 THE COMMUNITIES WE SERVE 275 "Our Culture Is About Making Sure People Understand That They Are Empowered to Do What Is Right" PART III 15 THE FUTURE 297 "Responding to Change Is One of the Reasons for the Success of The Home Depot" 16 LEGACY 313 "We Took a Lot of Chances" Index
520			_aOne of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people-and their associates-built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500. Great Stories "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus "My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot "Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign A Company with a Conscience When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts-whether that means keeping their store open all night or being on the scene with volunteers and relief supplies. The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts. Great Lessons Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135 billion traditional "do-it-yourself" base to a much larger pond of $365 billion How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years. Opening the First Store "What the hell happened' Who screwed up the store' ... 'hatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse.
650			_abusiness (commercial function)
650			_aBUSINESS & ECONOMICS Entrepreneurship
700			_aBob Andelman
700			_aArthur Blank
942			_2ddc _cBK
999			_c2554 _d2554