000			01710nam a22001817a 4500
005			20250603150007.0
008			250603b |||||||| |||| 00| 0 eng d
020			_a9781609613822
082			_a647.953 _bSCH
100			_aHoward Schultz
245			_aOnward _bHow Starbucks Fought for Its Life without Losing Its Soul _cHoward Schultz and Joanne Gordon
260			_aNew York _bRodale _c 2011
300			_axv, 350p
520			_aAbout Onward In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz’s central leadership philosophy: It’s not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
650			_aLeadership -- United States Coffee industry -- United States Starbucks Coffee Company
700			_aJoanne Gordon
942			_2ddc _cBK
999			_c2557 _d2557