The tipping point : how little things can make a big difference
Gladwell, Malcolm
The tipping point : how little things can make a big difference Malcolm Gladwell - 1st Ed. - London : Abacus, 2001. - 279 pages : 23 cm.
The three rules of epidemics
The law of the few : connectors, mavens, and salesman
The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis
In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.
9780349113463
Context effects (Psychology)
Causation
Social psychology
Contagion (Social psychology)
302 / GLA
The tipping point : how little things can make a big difference Malcolm Gladwell - 1st Ed. - London : Abacus, 2001. - 279 pages : 23 cm.
The three rules of epidemics
The law of the few : connectors, mavens, and salesman
The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis
In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.
9780349113463
Context effects (Psychology)
Causation
Social psychology
Contagion (Social psychology)
302 / GLA