The tipping point : how little things can make a big difference Malcolm Gladwell

By:

Gladwell, Malcolm

Material type: Text

TextPublication details: London : Abacus, 2001.Edition: 1st EdDescription: 279 pages : 23 cmISBN:

9780349113463

Subject(s):

DDC classification:

302 GLA

Contents:

The three rules of epidemics The law of the few : connectors, mavens, and salesman The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis

Summary: In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	302 GLA (Browse shelf(Opens below))	Available		0004978

The three rules of epidemics
The law of the few : connectors, mavens, and salesman
The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis

In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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