The tipping point : how little things can make a big difference Malcolm Gladwell

By:

Gladwell, Malcolm

Material type: Text

TextPublication details: London : Abacus, 2001.Edition: 1st EdDescription: 279 pages : 23 cmISBN:

9780349113463

Subject(s):

DDC classification:

302 GLA

Contents:

The three rules of epidemics The law of the few : connectors, mavens, and salesman The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis

Summary: In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIITDM Kurnool General Stacks	Non-fiction	302 GLA (Browse shelf(Opens below))	Available		0004978

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Previous	300.721 ACH Research Methodology for Social Sciences	301.421 ENG The origin of the family, private property, and the state	301.421 ENG The origin of the family, private property, and the state	302 GLA The tipping point : how little things can make a big difference	302.231 MUK The internet trap :	302.3 KNO Social network analysis /	302.3 KNO Social network analysis /	Next

The three rules of epidemics
The law of the few : connectors, mavens, and salesman
The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis

In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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